How MSPs Can Add Connectivity and VoIP Without Becoming a Telecoms Expert

For many MSPs, connectivity and voice sit in an uncomfortable middle ground.

You know your customers need better broadband.
You know the PSTN switch off is forcing VoIP conversations.
You know there is recurring revenue being left on the table.
But you also know the risks.

Carrier jargon.
Provisioning delays.
Billing problems.
Support escalations that are outside your control.

The result is that many MSPs either avoid telecoms entirely or treat it as a bolt on they would rather not touch. The reality is this. You do not need to become a telecoms expert to sell connectivity and VoIP successfully. You just need the right wholesale model.

Why MSPs have traditionally avoided telecoms

MSPs are operationally disciplined businesses. You care about predictability, SLAs, and customer experience. Traditional telecom resale models clash with that mindset.

Common MSP frustrations include:

• Being forced to understand multiple carrier networks
• Managing separate billing platforms
• Chasing suppliers for install updates
• Owning faults you cannot fix
• Carrying contractual liability with carriers

This challenge stems from how traditional wholesale telecoms providers have historically structured their platforms and contracts. Telecoms becomes a distraction instead of a value add. So it gets ignored.

The shift happening right now in the MSP market

Two things have changed.

First, connectivity has become critical infrastructure, not just internet access. Cloud services, VoIP, security platforms and backups all depend on it.

Second, the UK is moving through the PSTN switch off, making voice unavoidable. By 2027, traditional phone lines will be retired. Every MSP customer will need a VoIP solution, whether they are ready or not.

This creates a choice for MSPs. Ignore it and let someone else own that relationship. Or control it in a way that fits your existing service model.

You do not need telecoms knowledge, you need abstraction

The most successful MSPs adding connectivity and voice are not learning how Openreach works. They are removing complexity from their business entirely.

In a modern wholesale model:

• Carrier relationships sit with the wholesaler
• Availability checks are automated
• Pricing is defined at wholesale level
• Provisioning is managed centrally
• Faults are escalated through one channel

The MSP stays focused on design, advice and customer trust.

How connectivity fits naturally into the MSP stack

When delivered correctly, full fibre connectivity is now the foundation layer for cloud services, VoIP, and security platforms. MSPs already recognise:

• Fibre underpins cloud migrations
• VoIP replaces legacy phone systems
• Backup connectivity supports resilience
• Multi-site networking enables growth

Selling connectivity is not a new service.
It is protecting the services you already provide.

VoIP does not need to be complex either

Voice has historically been where MSPs feel least confident. Legacy PBXs, ISDN lines, odd billing models. Modern hosted VoIP is very different.

With the right wholesale platform, MSPs can offer:

• Cloud hosted phone systems
• Simple per user pricing
• Number porting handled end to end
• Softphones and desk phones
• Integration with Microsoft Teams

And crucially, without owning the voice infrastructure.

Where Bright Edge fits into this model

Bright Edge was designed specifically for partners who want to add connectivity and voice without becoming telecom operators.

Our wholesale platform provides:

• FTTP, SoGEA and leased lines across Openreach and altnets
• White labelled hosted VoIP
• Integrated number porting workflows
• Wholesale pricing set by Bright Edge
• Partners free to set their own retail margin
• Centralised provisioning and carrier escalation

MSPs that work with a wholesale partner built for growth can add connectivity and voice without changing how they operate.

What MSPs gain commercially

Adding connectivity and VoIP through a wholesale first platform unlocks:

• Predictable recurring revenue
• Higher customer retention
• Stronger account control
• Fewer third party suppliers
• Clear differentiation from break fix competitors

And it does so without adding operational weight.

The bottom line

Your customers already expect you to advise on connectivity and voice.
The only question is who controls it.

MSPs who wait will end up supporting services they do not own.
MSPs who act now will own the foundation layer of their customer relationships.

You do not need to become a telecoms expert.
You just need a wholesale partner that has already done the hard work.

Are you ready to partner with Bright Edge?

If you are looking for a wholesale partner that is genuinely invested in your growth, Bright Edge offers the experience, support and foundations to help you scale connectivity and voice with confidence.

Unlock additional revenue from both new and existing clients by removing the operational complexity, focus on selling and servicing customers, while maximising margin across connectivity and voice without adding internal overhead.